Marketing, minor

Marketing, minor

Program Overview

Do you enjoy helping others find solutions to problems they are facing? Are you a natural communicator? Can you see yourself helping spread ideas and innovations to new audiences, while always keeping the greater good in mind? If so, a PLNU marketing minor could be a good complement to your major.

A basic understanding of marketing and sales is useful in almost any career. The Fermanian School of Business will teach you how to become a responsible marketer, creating value at the companies where you will work without sacrificing ethics. Whether you are majoring in graphic design, writing, communications, psychology, or many others, a minor in marketing will equip you with a versatile set of skills and practices to bring deeper value to your future career.

Additionally, student-run business clubs like Launch Point will give you opportunities to test what you learn in your marketing classes within real-world circumstance and hands-on environments. Simultaneously, a variety of networking events will give you the opportunity to meet and discuss your passions with local professionals and build your portfolio and resume.

Leading with Purpose

Become an Independent World Traveler with PLNU Professor Dr. McCabe
Should I Major in Marketing or Communications?

Engagement in Action

Alumni Testimonials

"Expanding Perspective "
"Understanding Passion"
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Become an Independent World Traveler with PLNU Professor Dr. McCabe Mary “Travelbest” McCabe serves as a travel guide for women who are interested in traveling solo but may have different experience levels. Discover
Should I Major in Marketing or Communications? Explore PLNU’s marketing and communication studies degree programs to learn more about their similarities and differences. Discover
Is Adding a Minor to Your Degree Worth It? Learn more about college minors, how to add a minor to your degree, and how future employers see value in adding a college minor to your degree. Discover
How a Knowledge of Marketing Can Help Your Career See how marketing can give you a unique competitive advantage in your work, regardless of the career you want to pursue. Discover
What are the Most In-Demand Jobs of the Future? Discover the most in-demand careers shaping tomorrow’s workplace. Learn what industries and jobs will experience the most growth in the future. Discover
Expanding Perspective
"In addition to academics, the life skills I gained while at PLNU have been incredibly beneficial to my work. Learning how to research well, knowing what to look for and where to look, being able to adapt when I’m put in situations I’m not familiar or comfortable with, and being taught that business is about more than the bottom line — these aspects are what I value most from my undergraduate experience and are what have helped me stand out in the business world."
James Garcia Business Administration, B.A.
Understanding Passion
"Advice that I give to anybody who is not too sure exactly what they want to do is to understand what you’re passionate about, what you are knowledgeable about, and then working toward that industry adds a lot of value to your career."
Chandler Sieverts Marketing B.S. Business Administration

Course List

For information about the courses required for the Marketing, minor program, view the PLNU Catalog. 

Course Information

Start Application

Are you ready to take the next step to begin your PLNU journey? Whether you’re a high school senior, college transfer student, or international student, find out what we’re looking for in our applicants and how you can apply.

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Student Support

Undergraduate Program Base: Student Support

For most students, the transition into college life is one full of adjustments. There is the excitement of newfound freedoms, but also some uncertainty as you begin to make choices and take responsibility for your own future. 

At PLNU, we’re committed to supporting you — academically, professionally, spiritually, personally — so that you may be successful both in your time as a student and beyond. That’s why we offer a holistic support system that focuses on your unique experiences, particular needs, and personal and professional goals — resulting from our deep concern for you, our student.

With a focus on authentic relationships and personalized attention, our goal is to help transform you so you can follow your calling in your own career and life.

Student Support

Career Opportunities

Most successful organizations rely on people with strong marketing skills and knowledge. Wherever your interests lie, a marketing minor will equip you to become a purposeful and trustworthy leader in your future workplace. A marketing minor can complement many majors by providing you with knowledge on how to communicate, understand consumers, promote products, and think creatively.

A minor in marketing combined with your bachelor’s degree could lead to the following careers:

  • Advertising
  • Writing
  • Sales
  • Communications
  • Digital and Social Media
  • Consumer Psychology
  • Public Relations
  • Consulting
  • Marketing Analytics

Department Faculty

Get Involved

Marketing Club

Marketing Club

The Marketing Club brings together PLNU students and local marketing professionals to prepare college students for various marketing professions.

Female student smiling as she listens to a presentation during at Toast at the Point

Toast at the Point

Toast at the Point focuses on improving public speaking abilities to communicate and lead more effectively.