Professor Wang joined the Fermanian School of Business in 2024 as an adjunct professor of marketing. Professor Wang leverages her real-world experience to cultivate the next generation of marketing professionals. She is passionate about leadership, coaching, and fostering high-performing teams.
In her professional career she has obtained the position of Director of Product Marketing. Professor Wang is a decisive and results-driven product marketing leader with extensive experience spanning Fortune 500 companies and mid-stage startups. Recognized for crafting razor-sharp, compelling product positioning that drives market adoption and business growth. She is adept at leading global marketing teams, launching high-impact products, and developing go-to-market strategies that accelerate revenue.
Professor Wang's Core Specialties Include:
- Product Positioning & Messaging
- Value Proposition Development
- Go-to-Market Strategy
- Product Launches
- Public Speaking
- Customer Insights & Competitive Intelligence
- Sales Enablement
- Global Marketing
- Pricing Strategy & Budgeting
Additionally, she brings experience as an adjunct professor at the University of San Diego. This experience combined with her proven track record of driving business success, building high-impact marketing programs, and mentoring future marketing leaders, Professor Wang excels at bridging strategic vision with execution.
Education
- Masters of Business Administration (MBA), University of San Diego
- Bachelor of Arts (BA) in Journalism and Public Relations, University of Texas at Austin
Courses Taught
- BMK 2032 Principles of Marketing
Experience in Field
- Affinipay | MyCase, Head of Product Marketing 12/2021 — 10/2023
- Verimatrix, Senior Director of Product Marketing, Director of Product Marketing 03/2015 – 12/20
- RelayTV, Director of Marketing 03/2013 – 02/2015
- University of San Diego, Adjunct Professor of Marketing 08/2009 – 02/201
- Yahoo! Inc., Director of Marketing, Senior Marketing Manager 01/2004 - 08/2008
- Dell, Senior Marketing Analyst, Global Partnerships
- 3M Company, Marketing Communications Specialist